100%

100% is an American performance sports brand founded in the 1980s, originally becoming famous in the world of motocross before expanding into cycling. Today, the company is best known for its premium sports eyewear, goggles, gloves, helmets, protective gear, and riding apparel for mountain biking, road cycling, BMX, and motocross. Combining advanced lens technologies, innovative materials, and bold design, 100% develops products that deliver outstanding visibility, comfort, protection, and performance in demanding riding conditions. Trusted by world champions and elite athletes across multiple disciplines, 100% has become one of the most recognizable performance brands in modern cycling.